Wine and Coffee House is a coffee-making and alcoholic beverage company founded in Berlin for three generations.
At first, the concept of the cafe was inconsistent and unorganized. Although the cafe and wine shop are separate, they are actually one and the same company. For that reason, I thought about making a logo that felt the same even though it was a different industry.
After long consideration, I selected a coffee bean sac and wine barrel that preserves coffee beans and alcohol as the main logo, and created the logo by hand-drawing to feel the long history in line with the image of the company with a history of about 70 years.
Both the coffee shop and wine shop logos connote the meaning of “to contain”.
Based on the cafe's menu board, takeaway package, goods product (bamboo eco cup), tableware, linen bag of the wine shop, and also the overall branding colour of the cafe, it plays a role in giving a sense of unity to the atmosphere of the former cafe, which was crowded.
At first, the concept of the cafe was inconsistent and unorganized. Although the cafe and wine shop are separate, they are actually one and the same company. For that reason, I thought about making a logo that felt the same even though it was a different industry.
After long consideration, I selected a coffee bean sac and wine barrel that preserves coffee beans and alcohol as the main logo, and created the logo by hand-drawing to feel the long history in line with the image of the company with a history of about 70 years.
Both the coffee shop and wine shop logos connote the meaning of “to contain”.
Based on the cafe's menu board, takeaway package, goods product (bamboo eco cup), tableware, linen bag of the wine shop, and also the overall branding colour of the cafe, it plays a role in giving a sense of unity to the atmosphere of the former cafe, which was crowded.
CLIENT
WINE & COFFEE HOUSE - Berlin, GERMANY
WINE & COFFEE HOUSE - Berlin, GERMANY
YEAR
2018-2025
2018-2025
ROLE
CORPORATE IDENTITY DESIGN
BRAND IDENTITY DESIGN
PACKAGING DESIGN
PRIVATE BRAND PRODUCTS
PHOTO DIRECTION
CORPORATE IDENTITY DESIGN
BRAND IDENTITY DESIGN
PACKAGING DESIGN
PRIVATE BRAND PRODUCTS
PHOTO DIRECTION
REFERENCE WEBSITE
https://wine-and-coffeehouse.de/en/cafe-bar-in-berlin
https://wine-and-coffeehouse.de/en/cafe-bar-in-berlin
