COMME DES GARÇONS Apparel

Comme des Garçons is a fashion brand founded by Japanese designers Rei kawakubo. It means “like a boy” in French, and thus made the 1980s the decade of Japanese avant-garde fashion. Since then, brands such as Martin Margiela, the master of avant-garde fashion, Ann Demeulemeester with his unique structure, and Dries Van Noten with his ethnic prints have all been influenced by Comme des Garçons.

Since it is a fashion brand that I like, I wanted to create an outdoor advertisement for this brand. It is a brand that shows perspective, power, energy, and philosophy about clothes, beyond being just a fashion brand.

Outdoor advertising in Paris

The contrast between the old building and a accidentally fallen feather provides an avant-garde interpretation of Comme des Garçons' unique brand image.

CLIENT
COMME des GARÇONS - Tokyo, JAPAN

YEAR
2025

ROLE
ADVERTISEMENT

PHOTO DIRECTION
WEBSITE PAGE CREATION

REFERENCE WEBSITE
https://www.comme-des-garcons.com

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